Making saving for college feel a little more approachable.

The NC 529 Plan helps North Carolina families save for the future cost of higher education. Construxi developed a series of campaigns throughout the year, each built around a specific goal, seasonal initiative, or opportunity to connect with families.

From promoting NC 529 seminars to encouraging parents to start saving early, we created digital advertising, social campaigns, and supporting creative that made an important financial decision feel more approachable. The messaging and visuals changed with the campaign, but the goal stayed the same: get families thinking about college before it gets here.