Marketing the opportunity behind the brand.

Floor Coverings International is a franchise business with a story to tell to prospective franchise owners. Construxi created a range of marketing communications designed to showcase the opportunity and communicate the strength of the brand.

The work included the company’s annual franchise report, digital and social advertising, and infographics that turned business information into clear, engaging visual content. From numbers and statistics to the bigger franchise story, we helped make the opportunity easier to understand and harder to overlook.